Inside The VI Therapy: Healing, Strength and Human Connection
By Argjenda Miftari
Founded in 2018, VI Therapy has built its reputation as a holistic therapy clinic focused on sporting performance recovery and general wellbeing. With qualified physiotherapists, massage therapists, and cupping specialists, the clinic blends science with empathy to create deeply personalised care.
We sat down with Sharif, founder of VI Therapy, and Gulnaz, a key member of the leadership team, to learn more about the inspiration behind the clinic, their approach to healing, and what’s coming next.
“VI” Means Movement – And So Much More
What inspired VI Therapy, and what does the name mean?
Sharif: VI Therapy was founded in 2018 with the goal of providing high-quality, tailored care – from sports injuries and postural issues to long-term pain management.
The name “VI” refers to the six major synovial joints in the body – a symbol of functional movement, mobility, and total body integration, which sits at the heart of our approach.
The Art of Personalised Therapy
How do you ensure every treatment plan is personalised?
Sharif: Every client is different – their history, lifestyle, and goals all matter. We use a combination of clinical expertise, ongoing research, and client communication to shape each treatment plan. Some clients want to be guided entirely, others need support building on existing rehab. Either way, we meet them where they are.
A Moment That Changed Everything
Is there a moment that affirmed the impact of your work?
Sharif: Yes, one that stays with me is a client with fibromyalgia – a complex condition with chronic pain and fatigue. After one cupping therapy session, he experienced a month of relief, something he hadn’t felt in years. Now, with regular treatments, he’s managing his symptoms and living a fuller life. It reminded me how deeply therapy can affect not just the body, but daily life.
From Solo Clinician to Growing Team
What’s been the biggest challenge in growing VI Therapy?
Sharif: Scaling the business, especially recruiting and leading a team. I’ve had to grow from being just a clinician to also becoming a business owner. Learning from others and staying open to mentorship has helped. We’ve moved from Shadwell to Wembley and now have a strong presence in Notting Hill – with more to come…
What’s Next: Innovation and Expansion
What’s next for VI Therapy?
Gulnaz: We’re launching a Hand Grip Strength Challenge for Father’s Day at GWS – with complimentary treatments for top participants. We’re also opening a second clinic in Park Royal, with a focus on women’s wellness treatments and broader accessibility.
Philosophy at the Core
What philosophy guides your approach to health and healing?
Sharif: I believe in strength – physically, mentally, and spiritually. A strong foundation makes everything else possible.
Shared Values with GWS: Wellbeing & Community
How do VI Therapy and GWS reflect shared values of wellbeing and community?
Gulnaz: We’re focused on access and inclusion. Whether it’s discounts for tenants, in-house massage days, or creating welcoming environments – we aim to make care both effective and approachable..
What role does GWS play in the experience you provide?
Gulnaz: The architecture and openness of GWS naturally support relaxation and healing. Clients often comment on the space – it feels professional, calming, and a bit like a sanctuary in the city.
A Few Final Touches…
If relaxation were a scent, what would yours be?
Sharif: Eucalyptus and Oud
Gulnaz: Lavender
Favourite form of self-care that costs nothing?
Sharif: Cycling
Gulnaz: Walking
During a massage – silence or conversation?
Sharif: Depends on the client — they lead.
Gulnaz: Quiet reflection tends to offer the best results.
VI Therapy continues to grow not just as a clinic, but as a community. Their mission is simple yet powerful: make people feel stronger, move better, and live more fully with one treatment at a time.
