Spring Round Up: We say hello to our newest member and share the latest news from around the studios…
When Precipice design brands and products that people feel a connection to, even love, there are many forces at work. The look, the features, the technology are important. But something much more powerful is going on too. People buy meanings. And a large part of what products do is communicate these wordlessly. They help tell the story of who we are, where we come from, the tribe we belong to, and the relationships we want to have. Meaning-centred design helps you see the world as it is and how it could be different. It helps address the more subtle, deeper meanings that design has to deliver in order to win. You can do this intuitively, without even knowing, or you can do with a map and a destination in mind. By mastering the emotional and cultural meanings that drive consumer behaviour, meaning-centred design transforms the often unseen, implicit or buried, turning it into innovation and commercial opportunity with the power to shift markets.
Latest news from our Studio Holders…
KPPR have recently been appointed by WME Entertainment to handle the personal publicity for creator, author and podcast host Estée Lalonde. Originally from Canada, Estée is well known across the internet for her vibrant character on Instagram and Twitter, her regular YouTube videos, book ‘Bloom’ and podcast ‘The Heart of It’. Having amassed a social following of over 3.5million & established herself as a highly respected creator in the worlds of beauty, fashion, interior design and lifestyle, she is now an ambassador for brands such as Lancôme, Garnier and Adidas. KPPR are delighted to be working with Estee on all of her upcoming projects and will be continuing to develop her digital presence whilst introducing her to traditional media outlets.
Award-winning Welsh designer Bethan Gray launched two collections of table lights, wall lights and pendant lights, handcrafted by master artisans from Italian marble, at Milan Design Week. The first collection, shown here, has been developed from her Victoria tea set and features a relief pattern, hand-carved from Arabescato marble by Italian master craftsmen, paired with brushed brass to add warmth. ‘The idea came to me when I held the Victoria tea cup over a light source and noticed how the light emphasised both the veins in the marble and the carved ridges,’ says Bethan. ‘Although we had to completely re-engineer the concept for lighting – creating a hollow sphere from marble is quite a feat.’ The second collection has come out of Bethan’s Alice collection, originally inspired by the spectacular black and white stone configurations found in historical buildings across Europe, in particular the 12th century Cathedral in Siena.
Haru Stuck-on Design
Haru Stuck-on Design, the revolutionary adhesive tape from Japan, that brings colour and art to interiors, is making a big splash at Clerkenwell Design Week on 22 to 24th May. Not only on their own amazing stand designed by architects SoHo+Co, which you must check out – DF31 on the Design Fields site – but you can also see the graffiti artist Pref working with Haru tape on the giant wall outside the entrance to the Design Fields Pavilion, creating a new major work. Not to be missed! For more information visit www.nittoonlineshop.eu and www.clerkenwelldesignweek.com. Photo by Steven Chuan-Shun Huang.