Ergo launch new brew for Carlsberg
Branding and Innovations consultancy Ergo, based here at Great Western Studios, have recently launched a new product for Carlsberg called Beo*. Beo*, a ‘brewed soft drink’, is Carlsberg’s first venture into radical innovation – using their brewing skills to create a new type of drink. Focusing their research on the opportunity for ‘adult soft drinks’, Ergo developed a brand to reflect the product experience – “Delightfully Refreshing” – natural, fresh yet sophisticated. They created the packaging, brand guidelines and brand magazine, and devised a refreshing launch strategy.
September has been a big month for Ergo in the Danish press, on both the launch of Beo* and the state of global branding. For those who are interested in brand development; Ergo are looking for a creative team to collaborate with and share their space. Ergo develops each project through collaboration with diverse creatives – and is looking for brand designers to share their beautiful studio in exchange for occasional collaborative work.